What to do if your website is “lost in the crowd” and the number of users is growing from year to year? More and more people use social media, running blogs, advertise their services and products or just search for information. Over 20 million users use the well-known Google search engine. Are you worried that having your website it does not appear in the search results just below the large and colorful Google logo? So, you need to know some important things about search engine optimization.
What exactly is SEO?
Search engine optimization (SEO) helps us search for a website using a specific phrase or words. By entering any keywords in the search engine, we get a list of websites that best match the search term. However, we should not think that the default sorting is from the best to the worst results.
The first three items on the screen are usually ads. These are websites that have been paid for display first. So if you want to show your website in an advertising block, you must use Google Ads and pay for it.
What is search result order?
The order of search result displayed, it is not accidental. In the first place, as already mentioned, there are paid websites or web pages (ads). Immediately after them begins the fight for first places in the ranking. The best positions are occupied by pages that were considered the most suitable for the entered keywords.
Putting it in the right order does the search engine’s algorithm, that is not widely known. However, factors affecting the order of displayed results are known: the amount of content on the website, keywords that appear in the text, key phrases in the headers, the presence of search words in URLs, and even the frequency of new posts on the website. Due mentioned factors, your website can climb up and attract an increasing number of interested users.
Benefits of SEO
Benefits list of SEO are long. The most important is the amount of potential customers that we have easier access. If your website is higher in the search results, the more interest and feedback from consumers are aroused.
Have you ever noticed that when you search for some information, you click next web pages of results? Unfortunately, when it comes to our habits on the Internet, we are very lazy and comfortable. We do not want waste time and effort to searching a specific information. That is why SEO is such an important aspect in today’s virtual world.
Another advantage is creating the business’ image and brand. Thanks to the online accessibility your company will become more recognized. The higher position in the search results means more prestige. If your promotional activities are more effective, the more users you can attract. Do not forget that customers trust websites that show at the top of search results.
Professionals and scammers
SEO is a very difficult process and requires specialist knowledge and a lot of work. It is necessary to monitor the effects of actions on an ongoing basis. There are many companies on the market that prey on consumers’ ignorance. They offer inefficient services or use forbidden techniques. As a consequence of such actions, website positioning may bring worse results than the lack of it. Entrust your SEO to an experienced agency.